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  1. Customers are at the heart of a business, and many companies invest huge resources into making their customer experience better. Ensuring customers get good service from their first interaction with a company to their last is a good way to keep those customers coming back, and customer relationship management software helps businesses do this. If you’re a whiz with software or have experience working with CRM software and the know-how to get the best out of it, then this can make your very desirable in many industries. Creating the right customer experience is something modern businesses care deeply about, and your ability to use CRM software to help you do this can make you stand out when it comes to hiring time. Sales Making sales is a complicated process, and you need someone with the ability to keep track of their pipeline. CRM software helps salespeople by putting all the information they need in one place, keeping track of customer interactions, and helping everyone on the team stay updated. They also provide lots of analytical tools which can help you make more sales and become more efficient. Not everyone knows how to get the most from their CRM software, so your CRM skills can make you stand out. As a salesperson, your job is to guide the customer through the sales process, and the better you can work with the CRM system, the better you can do this. Call Centers and Customer Service These roles are all about collecting, storing, and accessing customer data, so it’s no surprise that CRM software plays a big part in these jobs. CRM systems can help streamline the whole process, allowing you to access customer information, dial out, log new information, and many other functions all from one screen. When you’re answering customer questions, you need as much information available to you as possible, and that’s what a CRM system gives you. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. IT CRM systems play a big role in IT in areas such as IT support. Again, information is key when it comes to fixing peoples’ IT issues, and you need to know how to effectively access that information. A CRM system helps to facilitate support tickets for clients, allowing you to update the ticket with the relevant information. This makes it easier for you to resolve the customer’s problem, but even if you can’t help them, it makes it easier for you to pass the customer on to someone who can help them. Marketing Many businesses access marketing features through their CRM system. Functions such as lead generation, campaign management, and email marketing can all be found in CRM software, so it can be very beneficial to have experience with the software. So much happens in marketing that it can be hard to keep track of everything that’s going on. CRM software helps businesses keep track of lots of different aspects of their marketing, automating processes, and helping to make their employees more efficient. View the full article
  2. Although you might have already decided that you want to strive for a career as a nurse, this does not mean that you will automatically be able to find a position that suits you or your abilities. In fact, you may have to apply for many roles before you are able to acquire your dream job as a nurse. To help you beat the high competition for nursing places in the country, here is a guide to finding and applying for great positions and some tips for standing out from the crowd. 1. Get the Right Qualifications Getting the right qualifications is the first action that every potential nurse needs to take, and you will not even be considered for a position as a nurse if you are unable to provide evidence of basic qualifications. However, there are different educational routes that you can choose from when deciding to become a nurse, and each may influence the type of job you are able to get. Although you will only need a BA in Nursing, an Associate’s degree, or completion of a LVN or LPN training program in order to become a nurse in the US, if you are applying for leadership positions or those focused on a specialism, you may have to achieve a Master’s degree or take an extra training program. For instance, a DNP nursing leadership qualification can help you to take on managerial positions due to its focus on HR allocation and financial management. 2. Go on a Local Placement Another way for you to both gain experience and find out about job opportunities in your area is to go on a local work placement. These allow you to get to know and network with professionals in your area, as well as understand the requirements of nursing positions. At the end of your tenure, your employer may also keep your resume, give you advice on securing a job, or offer you a job position. The best ways to get experience on a work placement include: Getting a placement at a hospital Volunteering at a care home Visiting a GP surgery Helping at community facilities Traveling on abroad placements and volunteer programs Work experience and placements in your local area are also advantageous as they allow you to shadow experienced nurses, see what the daily routine of a nurse is like, and help you decide whether you are still interested in nursing as a career. They also give you the opportunity to learn basic skills and try new tasks and responsibilities. 3. Network with Other Professionals Networking with other professionals is also a great way to find out about job openings near you, as they will be able to tell you about positions which may be opening in your local area. Networking can also give you the chance to communicate with potential employers, allow you to find mentors who may be able to guide you to find a position and get advice from experts in the field. Making yourself known is important when it comes to finding available job positions, and you can find nursing networking events near you on online networking forums and groups. If you cannot attend an event locally, you should network online through business social media pages, such as LinkedIn, or through online networking websites. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. 4. Look Where Nurses Are in High Demand There are 2.86 million nurses in the USA. However, there is still a major shortage. When looking for a job in nursing, it is also important that you look to see where nurses are in high demand, as this will give you an opportunity to apply and to be considered for more positions. Currently, there are many different states with large nursing shortages, including: Texas New Jersey Florida California New York The places where nurses are in high demand will usually be highly populated states with many large cities or those with an aging population where many nurses are already needed. You should also look to specialize in areas where nurses are most needed, with some types of nurses more in demand than others due to the training and qualifications needed to become the type of nurse in question. The types of nurses that are most sought-after include: Pediatric Nurses Nurse Anesthetist Nurse Practitioners ICU Nurses Neo-Natal Nurses 5. Spruce Up Your Resume and Interview Skills You will also need to make what you can offer to employers appealing, as with any job that you apply to, and you can do this by sprucing up your resume and interview skills. When you are thinking about your resume, try personalizing it towards each job role, stating what drives you to become a nurse and finding innovative ways to show this, such as using images or graphs. You can also increase your interview skills by ensuring that you are dressed in a presentable manner, that you practice likely questions in nursing interviews, and that you are able to show that you have the right character traits to become a nurse, such as being caring and patient, with examples to prove this. 6. Search Online Job Boards Lastly, the best way to find positions in nursing is to use online job boards that are tailored towards nursing. Although many basic online job boards offer nursing career options and filters, you should try using a nurse or healthcare job board for a more cultivated experience, which allows you to pinpoint the exact types of jobs that you want to apply for. Using these is the easiest way to find nursing jobs without coming into contact with a workplace environment, but you should also check healthcare facilities’ websites and other portals where you might be able to find job openings. Online job boards also give you the advantage of being able to apply for multiple jobs easily, sometimes in one click, and have the additional advantage of storing your CV online. View the full article
  3. Graphic designers can enjoy rewarding, engaging careers that fulfill their creative urges while still letting them pay the bills. That’s not to say that attractive opportunities for professionals in this space are easy to come by; you still need to make careful decisions if you want to get ahead. If you’re a graphic designer who feels like you are stagnating in your current role, here are a few tips to follow to give your career the boost it needs right now as well as improving its trajectory in the long term. Refine your focus A graphic designer can be a jack of all trades, dabbling in various aspects of design from day-to-day. This is fine for some, but if you are sick of being sporadically deployed to different projects and feel like you’re spread too thinly to really let your talents shine, opting to take on a more focused role could help. For example, you might consider becoming a motion graphic designer, capitalizing on the demand for this skill at the moment and also specializing in an area that will only become more relevant in this highly competitive segment of the job market. Go freelance This is not an option for everyone, but even if you do not want to take the plunge and become a freelance designer rather than working for one agency, there are still opportunities for expanding your portfolio as well as your career options if you take on some freelance work. Finding clients as a freelancer has never been easier and it is a great way to run a business from your home, escaping the office politics and distractions that can really be vexing. If you develop a following on social media, many clients will end up coming to you, and you could even promote yourself as an environmental graphic designer on social media. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Develop different skills One of the key reasons that a graphic designer’s career can hit a plateau too soon is if they stop acquiring new skills and are instead limited to doing the same old things over and over again, missing out on job opportunities and promotions as a result. Training is the best way to overcome this, and there are myriad means of learning new things and expanding your skillset in a way that will make you more valuable to employers. In some cases, your existing firm may offer to pay for training, or you could make use of free online resources to achieve this. Perhaps you may want to dig into web design, motion design or video making. All of those are in high demand right now. Become an educator This is an alternative to pursuing an extended career as a graphic designer, but one which many people find rewarding. If you have a solid background in education under your belt, including a postgraduate degree, then taking up the art of teaching others graphic design could be a good move. There are plenty of different ways to go about this, as well as a variety of approaches to education that you might want to adopt. From dealing solely with the nuts and bolts of graphic design to espousing on the theories which define the practice, the world is your oyster. This is also an area of rapid growth, with plenty of demand for academics dealing in a variety of subjects. Add to that the fact that remuneration for teaching at a postsecondary level can be higher than you might earn as a graphic designer in the first place and the reasons to make the switch become even more compelling. View the full article
  4. It’s a bit of a sobering moment when we come to look at our lives and realize that we’ve been stuck in the same old routine, and in the same old role, for months and years of our lives. We come to wonder where our passion and our energy went – where our ability to make sweeping changes to our life, learn new things and progress in our career left us. This article is about addressing that feeling with positivity, dragging you from the rut you may feel trapped in, and showing you plenty of alternatives to help you advance and delight in different paths for your career. One-to-Ones If you feel like you’re in a rut, and that’s making you feel demotivated, unhappy and resentful, it’s time to take a meeting with your manager. Find yourself a manager that you really trust – and one that you think will put your needs above their own, or the company’s. Sit down with them in private and share your feelings. They may offer you, counsel, they may offer you a promotion or a pay rise, or they may simply suggest that you move to a new company where you’ll be happier. Your manager should know if you’re feeling stuck in a rut – as they may be able to help. Careers Counsel Now you should also look to independent sources of career counseling in order to help you make a constructive decision about the future of your life and your direction towards, hopefully, a better and more fulfilling career. Pick one of these specialists that you can trust so that you can talk frankly with them about your hopes and dreams, and where you believe they might have briefly abandoned you in your current career. They’ll listen, make notes, and think of all the options you have before you. What’s exciting is that there are dozens of ways that you can move into a more exciting career at this juncture – you just need guidance to the right methods for you. Back to School There is nothing bad about the feeling of going back to school after some time spent in an unfulfilling career. In fact, a huge and growing number of US citizens do just that, deciding in good time that they’re not as fond of their current roles as possible, and choosing to make a sideways move into a new career, via some important training that’ll help them get hired. Here, you can study an online accounting MBA from the comfort of your couch and your laptop – or head into night classes at your local school to learn how to use computers, how to code, or how to make arts and crafts. Whatever you’re thinking of moving into, there’ll be educational opportunities to help you make the most of your move. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Consult Your Network After this period, in which you’ll have gained some new skills and met some new people, it’s a wise idea to turn back to your network for ideas and inspiration. Your personal and professional network is as much a source of inspiration, and jobs, as anywhere else, and they’ll be able to point you towards the opportunities that you alone may not have been able to consider. Use your network to help you at this delicate stage, you never know, someone may know somebody who’s looking for a new employee just like you. Take a Break There’s an element to career ruts that simply seems to revolve around the fact that you’ve been going to the same place, sitting in the same seat, chatting with the same colleagues, and doing the same tasks for months and months on end. As such, you may just need a break, and if you have enough cash, it could be a constructive idea to up sticks and head out traveling for a couple of months. The same can be said of moving to a new city and starting from scratch. Life, remember, is there to be lived and not endured. If things aren’t working out for you, there’s always time to change. Get Excited Now that you’ve made some decisive steps towards working in a happier and more fulfilled future career, you’ll be able to launch into all of your new tasks with an added gusto and pride that’ll carry you far. Use this newfound excitement to spur you into making new friends, enjoying new experiences, and adding new zest to your life that you never had before. These tips should help any individual that feels they’re struggling in a boring and unfulfilling job. There are plenty of ways to change that, as you’ll have discovered above. View the full article
  5. Many people dream of one day launching their own business, but this is no small undertaking. Launching a business before you are ready is a route fraught with peril and potential pitfalls. Below are four signs that you are ready to take the plunge. You Are Passionate About Your Work Starting your own business is always a challenging endeavor. Most businesses will fail during their first year. In order to maximize your chances of success, you need to be truly dedicated to your business venture. A half-hearted attempt at launching a new business is a bad idea and unlikely to lead to long-term success. It is simply too difficult to juggle the many pressures of being a business owner if your heart is not in it. Unless you are truly passionate about the business that you are going to be starting, trying to lead a business yourself is only going to be opening the door on an excessive amount of stress and worry. On the other hand, if you are really passionate about the field that you work in, the work you do often doesn’t feel like work. The best position that you can possibly be in professionally is to be paid to do what you would be doing anyway. That’s not to say that passion alone will be enough to overcome the challenges you face as a business owner. On the contrary, while having a passion definitely helps, don’t think that it will translate into an easy ride for you and your business. You Feel Like You Aren’t Being Challenged There’s nothing worse professionally than having to go to a job every day that you do not enjoy. If you are feeling like your professional career is beginning to stagnate and you aren’t making any progress on a personal or professional level, it can be seriously demotivating. If a job that you previously enjoyed is no longer challenging you or enriching you as a person then it may be time to look elsewhere. When you own and manage a business, there is little chance of you not being challenged on a daily basis. Sure, after a few years of successful operation, maybe you will be able to step back and just let the money roll in. However, the only way that you are ever going to reach that point is if you work hard and are truly dedicated to your business. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. You Have An Idea You Can’t Shake After working in the same industry or profession for a number of years, many people will begin to have their own ideas as to how things should be done. If you can’t help but look around the marketplace that you work in and see bad decisions and short-sighted behavior all around, then it might be time to start your own business and address these shortcomings in the market. In order for a new business to be successful, it either needs to offer something that other businesses aren’t, or it needs to offer what other businesses are offering but better or cheaper. No business is going to survive by providing an inferior level of service to its competitors. It is therefore important that you don’t confuse a novel idea with a good idea. You may think that you have the perfect business proposition ready to go in your head, but just because you are looking at things differently does not necessarily mean that you are looking at them better. However, if you truly have confidence in your idea and you really think that you are onto a winner, then taking your idea and turning it into a tangible business can be an enthralling experience. You Are Thinking Like A Business Owner One of the most important indicators that you are ready to launch your own business is that you are starting to think not like a worker but as an owner. That means that you are looking beyond the surface, beyond the immediate interaction with customers and clients, and thinking about things at a deeper level and over the long-term. For example, when it comes to choosing suitable premises from which to run your business, a regular worker tasked with finding a suitable option would consider the cost of the rent and insurance and probably not consider things beyond this. On the other hand, a business owner will also recognize the existence of hidden costs. One such often overlooked cost when launching a new business is business utility prices. There are price comparison websites like Utility Bidder that will enable you to establish these prices easily. However, this is the kind of thing that only someone thinking as a business owner will consider. Once you find yourself thinking about things in this way, considering the bigger picture in every decision you make, this is a good sign that you are ready to take on your own business. When you are ready to launch your own business, you will know. Launching a business is always going to be challenging, but when you are ready to take on that challenge, it is a hugely rewarding endeavor. View the full article
  6. Would you like to become a UX/UI designer but don’t know where to start? We have asked UX/UI professionals from top design companies about how they started their careers and prepared a step-by-step instruction on how to climb the career ladder. Get familiarized with the job description The profession of a UX/UI designer is on the rise right now, but not so many people fully realize what this term means. They also cannot tell the difference between a UX/UI designer, a web designer, and a product designer. Let us have a look at the definition of this job title. A UX designer makes sure that a product makes sense to the user. He builds up a path that leads the user to perform the needed actions in the app step-by-step. A UI designer takes care of the visuals of each page and helps the UX designer to guide the user. At large companies, these are two separate professions. However, in the majority of cases, a UX and UI designer are the same person. If you decide to become one, you will: develop and bring into life user-oriented designs; conduct intuitive and UX tests; optimize user interface; implement business logic into the designs; combine creativity with in-depth knowledge of the design principles; make prototypes and mockups of new products. Understanding what people expect from you in the workplace will be very useful once you start thinking of the skills you need to get this job. Decide on your learning materials It is up to you whether to study by the book, an online course, or in an expensive private school of design. If you are sure that you have enough discipline to explore by yourself, feel free to do that. However, it’s undoubtedly advisable to communicate with some people who already work as UI/UX designers to ask them about the resources they have used to learn. For example, this blog post highlights some of the top UI/UX design agencies in the world. Here are some books that we can recommend: “The Shape of Design” by Frank Chimero. It will teach you the basic principles of designing a product people will want to use. “Digital Behavioral Design” by T Dalton Combs. How to make users do what you want? This book will show you how to program their behavior. “Pixel Perfect Precision Handbook.” A free online guide for beginners in UX/UI. “Don’t make me think” by Steve Krug. A bestseller and must-read for everyone who wants to work in design. You will learn how to create designs that make sense to real people. “Fundamental UI Design” by Jane Portman. In layman terms, this book tells about how to create stunning and intuitive app designs. If you’re a more of an online course fan, check out the online education platforms Udemy and Coursera for more interactive materials on UX/UI design. Specialization in UX/UI from California Institute of Arts. Not free but some courses you can access for free without getting a certificate; Introductory course from Georgia Tech. Teaches you the basics and provides opportunities to practice by submitting homework; The Complete App Design Course – UX, UI, and Design Thinking by App Brewery will teach you to make lovable apps. You can do this on forums on Facebook groups. Also, social networks usually contain plenty of relevant materials that you can use to study up-to-date things. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Master the UX/UI tools Before you can start obtaining real-life working experience, you need to know how to use the necessary instruments of design. They might depend on a company where you are going to work, but the minimal survival kit includes one or more of the following: Adobe Photoshop. Underlying software for anyone working with graphics and design. It takes time to learn, but once you get the hang of it, you’ll become almighty. Sketch. A cool program for sketching but works only on Macs. It allows collaboration and offers convenient working tools. Figma. It comes in handy when it’s time to develop app prototypes — one of the simplest yet powerful programs for prototyping out there. Balsamiq. Use this application to create mockups and wireframes for the future product. It also allows for collaboration. Study the designs around you Pay attention to the details in the app that you use and search for the collections of successful designs on the internet. Browsing through the ideas of your colleagues is excellent to form your professional taste and inspire your future projects. Probably, the biggest collection of all sorts of app interfaces you’ll find on Pinterest. Start preparing your portfolio After you did your reading, it’s time to practice what you have learned and start developing real skills. Nobody ever became a professional by just reading a book. Try to dedicate 1-2 hours a day to sketching and prototyping regularly. Perfect if you can find a mentor to have a look at your work or at least a friend who also studies design. When you have zero work experience, make up your project, or deliver your interpretation of an existing solution for a famous brand. After you finish it, you will have something to show to your potential employer on a job interview. Sign up for an internship If you have this possibility, offer to collaborate with a real company as an intern or volunteer. In this case, you get practical experience without too much responsibility or risk to let somebody down. The companies usually hire interns who did well. In any case, completing a trainee program is an excellent addition to your CV. Find a job There is no need to exaggerate your work experience or lie about it to your employer. Many companies hire beginner level UX/UI professionals if they see their passion and the ability to learn. The best way to become a professional is to start working on real projects. So, as soon as you complete the previous steps, don’t hesitate to apply for your dream job at a UX/UI agency. Never stop learning Read and take courses in typography, marketing, painting, and so on. There is not a direct connection with UX/UI, but they can help expand your professional horizons. If you got a job, it doesn’t mean that you can get stuck in your development. Learn from your more experienced colleagues as well. And good luck! So, let us mention all the steps once again: Get familiarized with the job description Decide on your learning materials Master the UX/UI tools Study the designs around you Start preparing your portfolio Sign up for an internship Find a job Never stop learning Summing up Everything is possible for a willing heart. It is possible to become a UX/UI designer even if you have zero formal education and work experience, as long as you’re determined. You got instructions on how to become a designer in 8 easy steps, and now it’s time for you to fulfill your dreams! View the full article
  7. If you’ve always wanted to be an entrepreneur, you might have been lulled into working for somebody else due to the higher job security involved. It’s a good bet to build your company while you’re still employed if that’s where you see your ideal career going, but you might be nervous about actually doing it. Here are 5 key tips for you to keep in mind if you want to build a career as an entrepreneur if you’re already employed. Try to go part-time first. This way you will continue to have income that you can rely on while you test whether you will be able to depend on income from your entrepreneurship. Make sure you check your employment contract. Some employers consider anything created by the employee as part of their intellectual property. This is especially important if you use your company computer at home or vice versa. Employers can and sometimes do comb through emails or files that their intranet has access to so they can check to see if this intellectual property has been created with their resources. Therefore it’s a good idea to restore an old hard or RAID drive and use that almost like a cheap burner phone to store all your entrepreneurship-related files while you’re at work. Remember that employers may have the right to read whatever keystrokes you’ve entered using their hard drive. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Save as much as you can. If you’re even thinking about taking the plunge and going for entrepreneurship you should have some savings to rely on. Some extra cash reserves can sustain you when you decide to leave, or cover any expensive investments that you need to make even when you’re still working in a part-time position. Keep in mind your relationship with your employer. This tip is for those whose company is going to be working in a similar niche to the employers, but not competing with them directly. If you have a good relationship with your employer, be open with them while you leave: you could end up collaborating with them or even being a client or customer. If they are really interested, they might even ask to invest. Don’t jump ship too soon. If you get an influx of interest or even customers, it can be quite important for your career to hold on a bit longer. You need to make sure that your small business is sustainable enough for you to quit your job, and you may be fooled by your business gaining traction as part of its natural life cycle. It doesn’t necessarily mean that you’re completely secure yet. There you have it: 5 absolutely vital things you need to keep in mind if you are currently employed and want to start a small business. Even if you’re not there yet, doing the part-time route can be a great way to decrease your risk and diversify your portfolio — figuratively speaking. View the full article
  8. If you are looking for a job in digital marketing, it may seem difficult to stand out from the crowd, especially if you do not possess very much relevant experience. One way to impress potential employers is to create a personal website or a portfolio site. This way, regardless of how much real work experience you have, you can show prospective employers what you are capable of and that you understand the industry. After all, if the digital marketing techniques that you use to promote yourself are effective, then it stands to reason that you will be able to apply those skills well for a brand or agency. Onsite Search Engine Optimization (SEO) When you create your website, it is important that you follow the latest search engine optimization best practices, otherwise, it is unlikely that anybody will ever see your page. The basic tenement of SEO is to make sure that search engines, such as Google and Bing, are able to read your website and provide useful information to their users. When creating your site these are some of the most important SEO factors to consider: Title tags, descriptions, and metadata – are these technical elements appropriate to the content of your site? Keywords – are the keywords on each page relevant to your skills as a digital marketer? User experience – is your site responsive to different devices, such as smartphones, tablets, and desktops? If you nail these SEO techniques then it is likely that lots of recruiters and employers will find your page. You may even land a job without applying for one. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Link Building (Offsite SEO) Link building is another aspect of search engine optimization, which focusses on gaining links to your website from reputable sources. This is an invaluable part of your digital marketing toolbox, as search engines count each inbound link as a vote of confidence in your website. It shows the search engines that your page is an authority on a subject and is offering value. Link building is often a case of nurturing relationships with multiple bloggers and publishers, and it may be difficult to develop a network of collaborators in a short space of time. For this reason, it may be necessary to enlist the help of an experienced company, such as Click Intelligence. Content Marketing Once you have made your website, optimized it for SEO and started to work on getting some backlinks, it is time to populate your page with interesting content. In addition to an ‘About’ page and a rundown of your skills and experience, it is a great idea to start publishing blog posts about digital marketing. This will show potential employers that you understand the industry. Start by completing a large amount of research on a particular topic. This could be an established marketing technique or a new trend. The key thing is to show that you have a clear understanding of your chosen topic, as this will help convince recruiters that you have the appropriate knowledge base and skill set to become a successful digital marketer. View the full article
  9. Digital advertising is a rewarding career for several reasons. You’ll be able to connect with professionals and business owners around the world, and it’s always great to have a network of business relationships. As a digital advertiser, you’ll be utilizing SEO (search engine optimization), campaign analytics tools, keyword research, and other tools of the trade for helping your clients expand their audience base. In this article, we’re going to give you some helpful tips for a career in digital advertising. Advertise yourself Knowing how to use social media and keyword research tools is all fine and well, but they aren’t difficult things to learn. What can you do for your clients that they can’t do for themselves, or don’t have time to manage? A digital advertiser should be able to prove their skills, and this begins with advertising yourself. You should have a portfolio of projects you’ve worked on, such as blogs you’ve contributed to, websites you’ve built, etcetera. It helps to have a great personal website, and be active on social media. Some of the top SEO specialists in the industry actively post on social media, sharing SEO advice – check out this list of the top individual SEO specialists you should follow in 2019, and see what they’re doing and how they’re self-promoting. Follow the latest social media trends A digital advertiser needs to know all of the latest information. This includes SEO and digital advertising techniques and regulations, such as updates to the Google algorithm, but also includes knowing the latest social media trends. Be aware of the latest hashtags, and think outside of the box. You should know the ins and outs of running Facebook ads for e-commerce brands, and how to really fine-tune the campaign filters for best results. Thinking outside the box is helpful as well. Some companies are starting to experiment with advertising on TikTok, a popular short-video app that was initially for lip-syncing karaoke videos but has become a massive network of users sharing 15-second video clips, creating many popular viral videos. If you can brainstorm how to use apps like this to your advantage, you’re a leg up in digital advertising. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Attend courses and online webinars Attending online courses and viewing webinars is a great way to learn new tricks for expanding your content marketing strategy. Some of the best SEO and digital marketing conferences to follow include Digital Summit, SearchLove, Engage Conference, and webinars like the weekly series on Moz. Listening to speakers who attend these conferences is a highly valuable resource for learning the latest information in the industry. You can also consider podcasts, but be careful here, you should stick to recommended podcasts as there are some SEO “experts” running podcasts out there and giving bad information. Some good SEO podcasts include Authority Hacker, Search Engine Nerds, MozPod, and Experts on the Wire. Consider getting certified in digital marketing Many years ago anyone with some website design and SEO knowledge could jump into the digital marketing industry, but as it becomes quite saturated with “experts”, the skills demand has vastly increased. Getting a certificate in digital marketing from a reputable source is a good way to showcase your dedication to your craft. But not all certificates are worth anything, and that’s why it’s important to very carefully choose exactly where and how you obtain a certificate in digital marketing. Here’s a good article that explains the pros and cons of pursuing one. View the full article
  10. If anything is true, it’s that technology has been changing the world in ways people never thought possible just twenty-five years ago. It’s also true that it’s in the digital world where much of this real change lies and will continue to. The introduction of blockchains has been an incredible innovation to record-keeping and the verification of digital signatures. It also now has a proposed application to people that is eye-opening, and that is the fact that it can actually be used for resumes. What are blockchains? A blockchain is a block of data that can only be changed by consensus, ensuring that people can’t tamper with it, at least not easily. Interestingly enough, blockchains were created to enhance the security of BitCoin! Because it can’t be changed by an individual, no one could spend non-existent BitCoin. So, it was quite a surprise to discover that companies are now looking to use this same software and apply it to the resume. The Hassle of a Traditional Resume Today resumes are written by individual people, or by resume writing services, who are supposed to create an accurate representation of their, or their client’s, work history, skills, and education. This is largely a document that relies on the honesty of the person who created it and involves the employer having to trust what’s there, for the most part. This has actually led to instances where managers have discovered that half of the people who submitted a resume to them lied about at least some of the information on it. There are helpful resume tips out there, but this lying on a resume certainly isn’t one of them! The problem is that verifying everything on a resume would mean hiring a full team of people to do the job and who would verify what they put on their resume? Not to mention that it doesn’t even touch on false information that can be put in a cover letter! Even if someone had a full HR team to verify every last part of a resume, they would still run into snags, such as getting in touch with a former employer located in another country or going through the hassle of getting a high school transcript. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. The Resume of the Future With offices going paperless and everyone having an e-mail or social account, resumes are likely to be completely digital in the coming years, and that opens them up to blockchains. Blockchains would allow resumes to have digital signatures attached to the information presented on a resume. This would mean that no one would be able to tamper with the signature without people being able to check to see if it was modified. Furthermore, creating a counterfeit signature would be very difficult to achieve with blockchains. So, what’s the point of digital signatures on a resume? Simple: before, people had to trust that Mister X went to Harvard. They could check on it, yes, but that eats up a lot of time, and most companies don’t bother. With blockchain resumes, the bullet point mentioning Harvard now has a digital signature, backed up by the university, itself! And, that’s how a digital resume becomes a verified document without any false information. In a world of blockchain resumes, the exact establishments where a person went to high school and university are digitally verified. Every company they worked for is listed in their work history and all carry a digital signature confirming that the information is true. This can also be expanded to include verification of skills and hobbies by a third party, if necessary so that a falsified resume becomes a thing of the past. Won’t People Still Lie? Will people still be able to tamper with it? Yes, but it will be extremely hard to do so, and already present verification is something that resumes have never had before. Indeed, post-secondary institutes, like MIT, are starting to offer digitally verified diplomas to their students. Companies are beginning to explore the same idea with work history, as well. The question isn’t so much about people still being able to lie on a resume, as it is about creating a verified resume, which simply wasn’t possible in the past. This is what would be incredibly beneficial to Human Resources departments and recruiters across the world! Gone would be the days of having to spend time and energy on figuring out if someone’s been honest on their resume. What would follow is HR personnel being able to look at how well people would fit in with the team and other concerns that they might not have the time for today. In the End Blockchains are an ingenious idea that might see far spread use in the future, but that’s not a guarantee. Although it’s a great idea, history shows that society, in general, won’t necessarily take advantage of that idea. Only time will tell. View the full article
  11. Some people see management as a position of power and control. Others see it as an opportunity to lead, motivate and inspire. It’s no secret as to which approach results in the greatest success. A recent report by Gallup estimates that around 75% of employees quit their jobs because of an ill-performing boss or supervisor. Whether you’re running a large company or leading a small team, it’s up to you to carry the organization’s vision and ensure that it is effectively delivered. Get it right, and you’ll foster a productive group of employees who contribute to outstanding customer experience and a harmonious workplace. Striving for greatness should be your top priority as the difference you can make in the lives of those around you in your company is immeasurable. Being someone that others want to follow is not only beneficial to your team but will also leave you with a great sense of satisfaction and fulfillment. So, what does it take to become a successful manager? Here are some key factors to consider. Communication Skills Being able to clearly inform employees about the mission and their goals has always been of paramount importance to managers. But, in the digital age where face-to-face encounters are becoming increasingly uncommon, the importance of strong communication skills is greater than ever. Not only do you need to have a strong grasp of interacting effectively in person but also through digital mediums such as email, video, and phone. You should also be able to tell a story. Not in a faux manner but in a way that explains the background and puts things into context. If you don’t do it, someone else will create the story for you. Goal Setting Your employees need something to work towards. Not only will you set realistic goals to give them direction and purpose, but it will also ensure that your team is working towards the overall goals of your business. A successful manager can set specific and measurable goals with enticing incentives. You should also take the time to monitor your team’s progress. Knowledge If you know how to do something the right way, you can avoid the countless mistakes that come with being misinformed. From correctly interpreting financial statements to developing effective marketing plans to determining where an employee’s talents are best allocated, these crucial tasks can’t be done right without the necessary know-how. The good news is that these days, educating yourself on the fundamentals of successful management doesn’t require a trip back to school. For instance, these online business courses the UK offer management degrees that will teach you a number of key skills, including technical, analytical, presentation, decision-making, and problem-solving skills. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Giving Recognition There’s nothing worse than going the extra mile and giving it your best only to have your efforts go unnoticed. Giving recognition to those who put the most effort into their work will provide an incentive to carry on pushing hard while also showing the slackers what they’re missing out on. There are many ways to show your appreciation. Being Able to Listen You can set the clearest objectives, give the most motivational speeches and tell the most inspiring stories, but your efforts will be quickly undone if you don’t know how to listen. Leadership is, above all, a people’s job. So, when an employee wants to speak, your first priority should be to set aside the time to listen to what they have to say. Giving your team a platform to share their thoughts and opinions will not only make them feel better, but it also has the potential to reveal valuable information. This can include an innovative solution to a current problem, a useful new idea or even a problem that one employee has that could have resulted in them leaving had you not listened. In a similar light, you should avoid being the elusive manager who only goes to high-power, corporate meetings. How you relate to your employees will determine how they react to you. Be sure to hold frequent meetings with employees as well as one-on-one sessions with individual team members. What you’ll learn will make it all the more worthwhile. Taking Responsibility When a deadline is missed, a customer is unsatisfied or a project doesn’t go to plan, it’s easy to blame whoever might have played a small part in causing the problem whether or not they even intended to. It’s a common tactic that managers make the mistake of using. Instead, be the first to assume responsibility for missed targets. This will give your employees another reason to stand up for you and respect you moving forward. Hiring Skills Of course, your efforts in fostering an effective team are all but wasted if who you chose isn’t qualified for the job, to begin with. But hiring the wrong people is a common mistake and for many reasons. For instance, it can be tempting to hire like-minded individuals or those that are similar to your current team members. However, it’s important to have a team with complementary skills. One that’s too homogenous might have a good time, but they will struggle when it comes to getting the job done right. You should also avoid feeling threatened by those who have more experience or qualifications. What they bring to the table could prove extremely valuable. Championing Positivity The last thing you want to turn your work environment into is a monotonous grid of cubicles, populated by unmotivated drones. There’s no doubt that work is something that needs to be taken seriously. You have deadlines to meet, customers to satisfy and targets to reach. But, in order to do any of this, your employees need to be in a good mood. Positivity is key to productivity and motivation. Focus on making the workplace a positive, high-energy environment where employees enjoy what they do and are engaged in their own success. Be the reason that your employees love their work, and keep striving to achieve more. Being a successful manager doesn’t require putting in an 80-hour workweek or sacrificing your own wellbeing. Remember that your employees and their performance are reflective of your own. Keep this in mind, and you’ll quickly learn how to lead effectively. View the full article
  12. There are approximately 30.2 million small businesses in the US, which comprise a whopping 99% of all United States businesses. When you consider some of the top reasons for starting a business, including becoming your own boss, walking towards financial independence, and starting a career that has the possibility to grow with you, it makes sense why virtually everyone wants to venture into business. However, not every business is positioned for success. In fact, 50% of small businesses fail within the first 5 years. Our guide on how to launch a career as a local business owner will help to breathe life to your business idea. Plus you’ll also learn some bonus local business marketing tips that will help your business thrive. Without further ado, let’s get to the steps to starting a career as a business owner. 1. Research & Refine Your Idea If you’re looking into starting a local business, you already have an idea of what you want to offer and what market you want to enter. But is your idea viable enough to guarantee positive returns? Well, that depends on how prepared you are. Conduct thorough market intelligence to determine whether there will be a market for your products. Learn what the competition is doing and figure out how you can do it better. This way, you’ll be more prepared to enter the market. 2. Write a Business Plan You’ll need a business plan to turn your idea into reality. A business plan serves as a blueprint or a roadmap that will see your business from the introductory phase to growth and maturity. The good news; you don’t need to create a sophisticated business plan. You’ll only need that if you’re seeking financing from a financial institution. If you don’t need financing, a one-page business plan should suffice. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. 3. Determine Your Business Structure You want to start a career as a local business owner. But do you know what type of business best suits your budget? Your business structure affects everything from your business name to how you file returns to your liabilities should things go wrong etc. You can register a sole proprietorship, partnership, or a limited liability corporation (LLC). Once you’ve settled on your preferred business entity, register your business and get all the required permits and licenses. Note that before you open the business, you will need to get an employer identification number (EIN) from the IRS and file certain forms to fulfill your tax obligations. You’ll find these forms on the SBA website. 4. Set Your Business Location Your business location is important for compliance reasons. You’ll also need to set up your business in a site/location where customers can easily find you. 5. Start Running and Promoting Your Business Once you’ve completed all the tasks and processes, it’s time to get your business up and running. You may need to buy some operational equipment as well as hire a few staff. The next step is to promote your business. Here are some tips to help you spread the word: Create a business website Open several business social media accounts and post regularly Embrace paid advertisement such as PPC Build partnerships Nurture brand advocates Sponsor community events Network outside your industry If marketing is done well, it can bring your company good returns. Successful companies allocate 10 – 30% of their revenue to marketing. We hope this guide will help you launch a career as a local business owner. Feel free to comment and share. View the full article
  13. Anyone who’s ever tried to further their career or grow their business through networking knows how challenging it can be. Naturally shy people, in particular, can have a lot of trouble approaching people, but chances are each of us could use a helping hand when it comes to boosting our own professional networks. So here are five time-tested tips to help you get the most out of your connections and build a future that you can be proud of: 1. Remember that online and in-person networking are two very different beasts These days there are a lot of online networks that cater to professionals, from iconic ones such as LinkedIn to more niche sites such as Xing and Meetup. Online networking offers numerous advantages, including the ability to delay your responses and the option of reaching out to multiple people at once. But it lacks the ‘human touch’ of in-person networking, which is why many people still prefer to meet and discuss things the old-fashioned way. However, keep in mind that there are different rules on how you engage people. At an in-person networking event, you need to take the time to really connect with every person of interest. If you just brush them off in an effort to reach as many people as possible you stand a good chance of seeming cold and aloof. Likewise, try not to get too excited whenever you talk to someone online. Wait until you actually meet them before you form a strong opinion. 2. Know which places to go to Not all networking opportunities are created equally. Before you decide to attend a particular event or conference, be sure to research what people have to say about previous editions. Sometimes the asking price might be too high, or the speakers invited might not exactly light the world on fire. Also, you want to make sure that you’ll be surrounded by professionals from your industry of choice. A good way to do this is by signing up to courses that attract like-minded individuals. For example, there are a ton of online courses available that focus on specific markets such as Australia, thereby allowing you to stay up-to-date with what your fellow nationals are studying. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. 3. Keep your work and private life separate Due to their social nature, networking sessions can often resemble the time you spend with your friends and acquaintances. And indeed, some connections do blossom into full-blown friendships. But don’t make the mistake of assuming that everyone you encounter is destined to become a true friend. For this reason, refrain from showing off personal pictures or sharing compromising stories about yourself. Your private life should stay private, and your focus should be solely on what you can offer as a professional. 4. Don’t ask for a job, ask for information Your main goal when it comes to networking lies in building a good rapport with every person you encounter. While some of these connections can result in job opportunities, going into any discussion with the expressed hope of being offered a position is bound to make things awkward for everyone. The idea here is to get your name out there and impress people with your skills and personality, not to hound them for a position at their company. If you do your job right, offers may very well come your way afterward. And even if they don’t, you will at least have established some connections that may prove useful in the future. 5. The rule of reciprocity This is a big one. Contrary to what some people assume about networking, it really isn’t just about what you can get, it’s also about what you’ve got to offer. Every person that you meet has a story behind them, and you may find that you could play a significant part in some of them. In fact, I’d even go as far as saying that you should help others first. A true professional will recognize this as a sign of strength, and will often return the favor sooner or later. That concludes our quick overview of the five best things you can do to expand and nurture your professional network. With time and dedication, you too can harness the power of the people around you for mutually-beneficial gains. Even if some things may seem difficult in the beginning, keep in mind that networking is primarily a skill and one that you’ll get better and better at the more you practice it. View the full article
  14. Careers are a lifelong construction project with you as site manager. Any patient and mindful individual will know that careers are a lifetime in the making, and that progress can be slow at times, and speedy at others. While sometimes the best advice is to simply bide your time and wait for your opportunity, there are nonetheless things that you can do to help boost your career prospects, enhance your CV, and prepare yourself for roles with greater responsibility, higher pay, and more prestige. You’ll discover how to do that in the points outlined below. Learning and Education One of the fundamental ways in which you can boost your career is also one of the most satisfying – it’s learning, studying and educating yourself about the things you’re most passionate about and interested in. Education will always be regarded as one of the most important elements of an individual’s working lifeso it’s always worth investing in. But how? Well, there are plenty of ways in which you can get back into education. You might choose to undergo a Six Sigma White Belt training course, in order to pick up business-specific skills to help you climb the career ladder. Or, you could return to university or college for a master’s degree or a certification that shows off the new skills you’ve gained. Even night classes, something you can do for years, will help you single yourself out as a dedicated and exciting prospect for companies to hire. Want to Read More Articles Like This One? Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed! We hate spam too. Unsubscribe any time. Networking and Socializing Whether you’re long in the tooth or new to the career game, it should be clear to you that all the education and skills in the world will only get you so far. Business and careers are a fundamentally social enterprise, and so you’ll be judged as much by your handshake and your business conduct as your skills, knowledge and natural intelligence. If you’re unable to network, you’ll find it difficult to climb the business ladder effectively. As such, a career professional needs to get themselves into the spaces in which they can meet and socialize with new people regularly including senior office workers, senior industry figures, and the movers and shakers who may, one day, be able to furnish you with a job. Hunt for these opportunities, and capitalize on them, in order to boost your career. Taking on Extra Work This item of advice is a tricky one. On the one hand, you’ll always want to show your worth by arriving to the office early, leaving late, and showing your complete dedication to the job at hand. But, on the other hand, you don’t want this huge extra investment to go unnoticed by your superiors. As such, be strategic as to where and when you invest extra resources into your role. Always try harder with an important piece of work for which you’ll be individually judged and pay less attention to those smaller, less important bits of work that you’ll not be judged on. As such, you’ll draw attention to yourself at the right time and avoiding the unpleasant feeling of investing in a project for which you get zero recognition. These tips will help you enhance your career and boost your prospects long into the future. View the full article